What is SMS?
Social Media Spanish (SMS) is a service that enables our clients to fully engage with their Hispanic target market. SMS allows firms to increase awareness of their brand, increase visits to their stores or websites, and ultimately increase profitability.
Our SMS team of native born, fully bilingual Latinas and Latinos works daily out of our Columbus office to exceed your expectations while proactively communicating with your fans & potential customers in natural Spanish language. SMS is a Certified Minority Business Enterprise (MBE/Edge).
Our SMS team of native born, fully bilingual Latinas and Latinos works daily out of our Columbus office to exceed your expectations while proactively communicating with your fans & potential customers in natural Spanish language. SMS is a Certified Minority Business Enterprise (MBE/Edge).
MEET THE CORE TEAM
Eric Diaz
Principal
Eric leads the Social Media Spanish team by focusing on the needs of the client in order to deliver the best long-term solution through his creative team. He credits his years working across continents for the corporate giant Staples, Inc. as the guiding path to his strong project management ability. To stay on top of the newest trends in bilingual social media marketing Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in social media programming & development.
A veteran of several office environments, Eric enjoys the fact that he can finally justify spending his day on Facebook. Eric holds an MBA from Northeastern University in Boston and obtained a business degree in Marketing from Fisher college at The Ohio State University.
A veteran of several office environments, Eric enjoys the fact that he can finally justify spending his day on Facebook. Eric holds an MBA from Northeastern University in Boston and obtained a business degree in Marketing from Fisher college at The Ohio State University.
Natasha Pongonis
Social Media Director
Natasha is a social media and business communication expert with extensive international marketing experience. Being fluent in four languages - English, Spanish, French & Italian – enables her to reach our and connect with a diverse digital audience across the globe. A native of Argentina, she has worked with companies in Europe, North and South America developing a strong sense of understanding companies’ needs.
Natasha completed her Architectural degree at the Catholic University of Argentina and her thesis studies at the University of Venice, Italy. Now, settled in the beautiful city of Columbus, her time outside the office is mostly spent with her lovely family. However, she does continue to hunt for a good excuse to get back on her high heels while refusing to become a stereotypical mini-van-mom.
Natasha completed her Architectural degree at the Catholic University of Argentina and her thesis studies at the University of Venice, Italy. Now, settled in the beautiful city of Columbus, her time outside the office is mostly spent with her lovely family. However, she does continue to hunt for a good excuse to get back on her high heels while refusing to become a stereotypical mini-van-mom.
Valeria McNeal
Marketing Specialist
Valeria, a fully fluent speaker of Spanish and English, is responsible for interpreting marketing promotions using trans-cultural adaptation. As a Marketing Specialist with DK, she studies language preferences of different Hispanic groups in order to better communicate with them. Valeria’s experience in Advertising and Marketing comes from having managed many international clients including Coca-Cola, General Motors, Nestle and Oriflame Cosmetics.
A native of Ecuador, she holds a Communications Degree from the University of Ecuador. In her free time, Valeria loves exercising and spending time with her family. She also enjoys watching sports including soccer which her husband has classified as a “truly unhealthy obsession”.
A native of Ecuador, she holds a Communications Degree from the University of Ecuador. In her free time, Valeria loves exercising and spending time with her family. She also enjoys watching sports including soccer which her husband has classified as a “truly unhealthy obsession”.
TJ Warren
Analytics Specialist
TJ started off as an intern with DK and quickly became an important member of the Social Media Spanish team as an Analytics Specialist. He holds a degree in business from Ohio State’s Fisher College of Business as well as an Anthropology degree. On a daily basis he quantifies social media engagement as well as measures results of campaigns and social media strategy. He is also involved in posting to and growing social media accounts for clients, researching industry best practices and the latest social media trends.
TJ wows our clients not only with his analytical skills but also for his keen mastery of a well brewed cup of coffee. When he isn’t at the office he enjoys teaching Krav Maga at a local gym.
TJ wows our clients not only with his analytical skills but also for his keen mastery of a well brewed cup of coffee. When he isn’t at the office he enjoys teaching Krav Maga at a local gym.
