OUR CAPABILITIES
Hispanic Online Listening Insights
- Our clients receive custom reports that detail how Hispanics discuss their brand online including on social media sites such as Facebook and Twitter.
- Our Clients discover what specific topics are of interest to the Hispanic market through our custom reports. For example: see our 2011 Hispanic Health Conversation Online Case Study.
- SMS provides insight into relevant conversations with recommendations that will not only improve their overall brand presence but help develop effective campaigns for targeted consumers.
- Use of advanced online and social media monitoring technology such as Crimson Hexagon and Radian6 to listen to English, Spanish, Spanglish and Portuguese conversation found on social media forums, blogs, and the web.
- SMS provides complete detailed Competitor/Peer Overview, determines gaps and opportunities and suggests plans of action.
Social Media Advertising
- Our clients convert new fans and followers at lower costs due to our experience having placed over $250K in social media ads.
- Banner creation with relevant text and image combinations that enable the lowest cost per conversion.
- Strategic audience research, to find a broader consumer audience on channels such as Facebook and Twitter or a professional audience with lead generation on LinkedIn.
- Best practice within Ads management including; strategy, setup, communication with Account reps, execution of ads for general market or Hispanic audiences, and ROI reporting.
Blogger Management
- Our clients are able to broadcast their message, event, or brand name effectively to the Hispanic community through a network of Latino bloggers that communicate daily with this audience.
- SMS selects, coordinates and manages influential Latino bloggers to promote awareness of Hispanic focused campaigns in the US and Latin America
- We see a blog as a tool to connect with targeted audiences across the US. Our blog partners are a combination of Spanish preferred and English dominant Hispanics providing our clients access to this specific audience.
- Blogger campaigns includes Twitter parties, exclusive giveaways promotions, Live Chat support and many other needs our clients have.
- SMS assists with blog content creation, media calendar, and strategy to ensure a strong geo-targeted message
Social Media Applications and Page Customization
- SMS attracts and engages the Hispanic market to our clients social profile through custom applications, Facebook landing pages and Twitter backgrounds.
- Facebook Applications range from gaming features to tabs that enable users to sign an online pledge, download relevant files, or virtually any feature our clients would like integrated into their Facebook page profile.
- Attractive Twitter backgrounds are created that enable consumers to easily embrace and understand the mission of the brand or organization.
- SMS selects content that engages the Hispanic consumer and provides Spanish Adaptation and posting of English promos and brand building efforts.
Sophisticated Multi-Lingual Web Design
- SMS builds websites that focus on messaging to the Hispanic community with sharp graphics and calls to action.
- All SMS sites include well focused original copy, design focused on user experience as well as internal content management controls (Drupal, Wordpress, Joomla).
- SMS provides monthly maintenance and hosting to many clients allowing a total hands-off experience to the client.
- Find out more about our web design services on the DK Web Consulting website.
Hispanic Market Research
- SMS provides clients with custom Hispanic research to serve as input into their marketing campaigns.
- Qualitative and Quantitative research enables our clients to make key decisions on how to communicate with the Latino market.
- SMS provides valuable Hispanic market research to partnering agencies. Find out more about partnering with SMS.
